February 9, 2025

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Businesses are slowly waking up to the environmental effects of Gen AI

Businesses are slowly waking up to the environmental effects of Gen AI

  • Capgemini report find nearly half of execs say rising greenhouse gasses are due to AI
  • Only 12% measure their company’s AI carbon footprint
  • Limited reporting makes it hard to measure

Businesses are becoming increasingly aware of artificial intelligence’s environmental impacts when it comes to the power and natural resources required to operate data centers, new research has found.

A surge in AI interest and usage has put AI data centers in the firing line in recent years – their hunger for large amounts of electricity as well as water for cooling has left critics questioning the effectiveness of the developing technology compared with its environmental cost.

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