February 9, 2025

Hotel Tellemark

Smart Solutions, Bright Futures

DirecTV Brings Programmatic Ads to Satellite Inventory With ‘Sets TV Free’ Offering

DirecTV Brings Programmatic Ads to Satellite Inventory With ‘Sets TV Free’ Offering

NEW YORK—DirecTV Advertising is bringing programmatic ad sales capabilities to its linear satellite inventory in a move that it said will provide advertisers to increased inventory, scale and untapped audiences across satellite and streaming.

While connected TV and streaming platforms have long offered programmatic ad capabilities, traditional linear TV—which does not generally offer programmatic sales—still dominates ad impressions, generating nearly six times more impressions than streaming, according to Comscore.

link

Copyright © All rights reserved. | Newsphere by AF themes.