Google Ads expanded its Promotion Assets with new barcode and QR code options, giving advertisers more ways to share promotional...
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NEW YORK—DirecTV Advertising is bringing programmatic ad sales capabilities to its linear satellite inventory in a move that it said...
Google Ads is preparing for what executives call a “seismic shift” in consumer search behavior, with AI playing a central...
This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world,...
In a significant shift for digital marketers, Google Ads has changed broad match to be the default match type for...
The GistStrategic shift. Oracle refocuses on cloud services and software, exiting ad market.Competitive exit. Oracle leaves ad space, facing tech...
